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August 2015

How to invest in art

August 24, 2015   

On this post we wanted to give a beginner art investor a set of guidelines for when they first start choosing art and what they should look for. Whether it is for your home or your business, the concept is pretty much the same. So here are some great tips that will guide you in your first investment. all about making life easier.

The Emotion of Art

The first thing you must consider is the look, or the feel, that the space is intending to convey. It is a modern office space? Then classical inspired pieces may not fit the best. Instead go for more of a modern vibe. And when in doubt–consult the owner! Ask them what kind of art they would like to see. Art conveys emotions and generates feeling. The last thing you want to do is pick art that they will not enjoy seeing.

“Art has energy, it has an elegance to it. If you look at really sophisticated, decorated spaces in top interior design magazines, they all have original art on the walls,” says Andrea Carson, a blogger at View on Canadian Art and curator of — a new website devoted to making the process of buying, selling and curating art easier (the company’s catch-phrase is “Buy What You Love”).
As an art consultant — she can help you curate a collection of pieces that’s right for you — Carson says one of the keys to finding original works is starting locally.
“Finding original art by local young artists is not expensive, and you can supplement it by getting creative yourself. Frame your nephew’s drawings, or display seashells, vintage postcards or interestingly-shaped glass bottles. Your interior is an expression of your self — it should be personal, filled with quality objects and artworks that you absolutely love.” (From The Huffington Post)

Buying from Young Artists

Now let’s talk about buying. When you are considering any investment it is always wise to buy low. Buying from a young artist has many advantages. Of course you could be discovering the next Picasso (or not!) But either way you will have bought art a fraction of a price, found some pieces you really love, and a huge advantage–it will be totally unique. Even Andy Warhol at one time sold for just $300-$500!

A great example of this is the renowned comic book artist, D. R. Abello. (Comic art is really a specialty market amongst art enthusiasts, but when you find the right piece, enlarged, it can look fabulous on the wall of a business. It conveys a modern sense of fun, adventure, and enthusiasm for life.) There was a time when Derek’s award winning art sold for less than $100 a piece and a family in Minnesota who bought at least 300 of his original works. When D. R. retired from art and went to work for mega web design company, the value of those pieces skyrocketed. But the family in MN refuses to sell a single one! I guess they need a little adventure in their life! (Remember art conveys emotion!)

So you may end up with a Warhol, Picasso, or Abello on your hands and win big–but it is wise to know that a massive amount of art purchased in what we call the “primary market” from theses budding young artists will never be sold again. But some will. And this more than anything else, can turn into a great hobby. The more you learn the more you will be able to pick out pieces you not only love, but will be a great investment for your home or company.

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